BACKGROUND

Lori Laney, an active, licensed realtor in the Treasure Valley since 2006, has developed a wide range of expertise. She is steadfastly committed to providing the highest degree of accessibility, current market knowledge, strong negotiations skills and transparent integrity. Lori enjoys every aspect of the buying and selling processes and is committed to the success of her clients – assisting them in achieving their goals and dreams. She knows that customer service, carefully listening to the client and understanding what the client wants, is the key to success. Unafraid of a challenge, she is eager to learn and apply as much as she can for the advantage of her client. As Lori sees it, the most important goal of real estate is ensuring the happiness of her clients. A dynamic individual that is easy to trust and rely on, Lori is someone that clients instinctively want on their side because of her passion for life and real estate.

Lori worked in the fitness industry for ten years prior to her career in real estate, which gave her a strong appreciation for the totally distinctive needs of individual clients. Lori is eager and excited to meet new clients, develop a relationship, and understand the precise direction they want and need to go, whether they are looking for their dream home or wanting the best price for their current property. Lori actively refuses to place an individual agenda against clients’. By focusing on the wants and needs of her clients, whether buyer or seller, Lori feels successful, and just as excited as her clients, when she helps them attain exactly what they are looking for.

A Boise resident since 1993, Lori fell in love with the life and energy of the area. She appreciates an active, outdoor lifestyle, pursuing sports and physical activities like running, cycling, and hiking– anything that allows her to experience nature to its fullest–with the same enthusiasm she gives to real estate. Additionally, Lori finds personal achievement and fulfillment in her volunteer work with teenaged youth. When she has the opportunity, she enjoys traveling with her husband and children to experience the vibrancy of new cultures.

TESTIMONIALS

“Lori Laney is one of those rare professionals who not only is extremely good at what she does, but truly cares about the people she works with. We had been in a tough situation trying to sell a home for a long time when I approached Lori for assistance. Her knowledge and insight on how to get things done were beyond anything I had previously encountered. She knew exactly how to proceed, and her recommendation gave us long-overdue hope and confidence in how to move forward. She is pragmatic, honest, straight forward, and doesn’t hold back important information (or play the games that other realtors sometimes do). The results were fantastic – Lori navigated the way and got us the results that we needed; she also saved us tens of thousands of dollars in the process. You think my recommendation for Lori would stop there, but that’s the thing…Lori continues to care about and help you years beyond your deal with her is done. Since then she has happily answered questions, provided advice, and assisted us however she could. She has become my trusted advisor on anything relating to the sell or purchase of a home. I deeply appreciate Lori and am grateful for her counsel and friendship. If you need a realtor, call Lori. It will be the best decision you make!” -Tim Simmons

“Lori Laney is a great realtor. She goes above and beyond to help you sell your home or find the perfect one to buy. I have never had a realtor even come close to helping me with or caring about getting my home sold like Lori. I will NEVER use another realtor as long as Lori is available.” -Chelsea Henson